Why Swiss Watches are FamousDecember 5, 2018 - Watch Articles
Why Swiss Watches are Famous:
1. Rich Horological History
A significant reason why Swiss watches are famous is because of their distinguished history. When you wear a Swiss watch, you are carrying hundreds of years of fine watchmaking tradition on your wrist. Swiss watchmakers have long pursued horological innovation and dedicated their careers to timekeeping excellence. Luxury Swiss watch manufacturers, such as Patek Philippe and Rolex, led the wristwatch industry with their innovations such as the perpetual calendar and water-resistant wristwatch.
Wristwatches grew in popularity during World War I as soldiers could not constantly reach for their pocket watch. For a hands free solution, soldiers began to strap their watches to their wrists, and continued to do so after the war. In the following years, wristwatches were designed to support the adventurous such as Cartier’s Santos pilot watch and Tag Heuer’s Carrera racing chronograph. Today, Swiss wristwatches are still associated with adventure, flying, diving, and the military.
2. Masterful Craftsmanship
Another reason why Swiss watches are famous is because of their exquisite craftsmanship and philosophy of continuous refinement. Swiss watches are made with high quality materials such as titanium, 18K gold and sapphire crystals to ensure that the timepiece will be outstandingly accurate and reliable. Richard Mille, for example, invested millions of dollars in developing cutting-edge materials such as those used in rocket ships and Formula 1 cars.
Due to the extensive skill, precision and artistry required when crafting a Swiss watch, these timepieces are produced in lower quantities. Patek Philippe watches, for instance, can take years to manufacture. A watch’s movement is what allows the timepiece to operate. These are made up of hundreds of tiny components that all need to fit and function flawlessly in unison. Watchmakers can devote years to designing and constructing masterfully complex movements with multiple complications.
Thanks to expert watchmakers and high-quality components, Swiss watches can last for generations. As Patek Philippe’s iconic ad proudly states, “You never actually own a Patek Philippe. You merely take care of it for the next generation.”
3. Commitment to Quality
“Swiss made” is synonymous with luxury and quality. Outstanding quality expectations have been set by the Swiss watchmaking industry and their watchmakers work diligently to maintain this prestigious reputation. Georges Kern, chief executive of the Swiss watchmaker IWC Schaffhausen, stated that “The Swiss have that image of producing quality at the highest level, as Germans have the image of producing the best cars in the world.”
Therefore, when purchasing a Swiss watch, you can shop with confidence, knowing that you will have a high quality and reliable timepiece that can be enjoyed for years to come.
4. Luxury Image
Swiss watches evoke not only luxury, sophistication and power but also status. Due to their exclusivity and prestige, people are willing to pay a premium price for these watches. Many luxury Swiss watch manufacturers’ brand ambassadors include A-list actors, world-class athletes, singers and models who embody this image of luxury. From the likes of James Bond to US Presidents, Swiss watches have become the epitome of luxury in the accessory world.
5. Retain their value
A quick look at the market will tell you that luxury watches retain their value far better than cheap mass-produced watches or smart watches. Mass produced watches only last as long as their battery life and smart watches can quickly become out-dated once new technology is introduced, which means that their resale value is practically non-existent. Luxury watches on the other hand fair far better on the second-hand market because of their illustrious reputation, diligent craftsmanship and longevity. In the realm of luxury watches, particular brands excel in maintaining their timepiece’s value such as Rolex and Patek Phillipe whose expertly crafted watches have high demand and tight production lines.
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