Sell Your Rolex Watch

WP Diamonds provides an exceptionally fast and secure service so you can sell your Rolex with complete confidence. We buy all kinds of Rolex timepieces—both modern and vintage Rolex models—and pay top dollar for both ladies’ and gents’ watches. Whether you sell online or via appointment, we make the process simple and safe. WP Diamonds is a member of the British Jewellers Association and has a well-earned reputation as a trustworthy watch buyer.

Get Your Offer

Sell Your Rolex Watches Online or via Appointment to a Trusted Buyer

In 1905, German-born Hans Wilsdorf, who had worked in the Swiss watchmaking industry and had moved to London to work for a British horologer, partnered with Alfred Davis to found watchmaking firm Wilsdorf & Davis in Hatton Garden. In 1908, he changed the fledging firm’s name to Rolex because the made-up name was short, easy to remember, and easy to pronounce. By 1926, when it introduced its Oyster (the world’s first waterproof watch), Rolex had made its reputation for innovative, superbly engineered timepieces—a trend that it has continued into the 21st century with the invention of the Deepsea, a waterproof watch able to withstand depths 100 times what any human could endure. An authentic Rolex is always in demand and can command a high resale price. Click the Get Your Offer button to receive your initial estimate on your timepiece. One of our specialists will be in touch shortly to establish the next steps with you.

Made for Adventure

Rolex has been worn by the best-known explorers and athletes of our times. To promote its waterproof properties, Mercedes Gleitze wore a Rolex Oyster when she swam the English channel in 1927. Edmund Hillary wore an Oyster when he conquered Mount Everest in 1953. Today, the company sponsors contests in golf, motor sports, show jumping, tennis, and yachting, while its roster of brand ambassadors includes legendary names ranging from mountain climber Ed Veisturs to endurance swimmer Lewis Pugh, along with golfer Tiger Woods, race car drive Jackie Stewart, and tennis champion Roger Federer.

A Leading Name in Watches

All Rolex timepieces are handmade in Switzerland with the finest materials: 950 platinum (refined on the factory premises), 18K gold (also refined at the company’s in-house foundry), internally flawless gems (set by specially trained gem setters), and Oystersteel (a top-grade alloy equivalent to the alloys used in the aerospace industry). Before it leaves the factory, each and every Rolex is pressure-tested to determine that there are no air leaks in the case.

What Is Your Watch Worth?

Get a free quote with the best price for your Rolex today by clicking on the Get Your Offer button. Make sure to include information on the model number, condition, whether you have the box and papers and the condition of these in the Describe Your Item section. This will help our experts give you an accurate price estimate.

WP Diamonds only buys genuine and authenticated timepieces. Before making an offer, our experts examine all items to identify counterfeit and stolen watches.

How to Maximise the Value of Your Rolex Watch

Rolex is one of the most iconic watch brands so keeping your Rolex in excellent condition is very important. Here are our recommendations on how to get the most value for your Rolex.

Keep the Documentation

The box and papers add value to your Rolex watch—especially if these are still in great condition.

Keep Your Rolex in its Box

Our experts suggest keeping your watch in its box to minimise damage. Damage will have a direct impact on the value.

Service Your Watch

Servicing your watch regularly, keeping all the links and service receipts will help when it comes to resell.

Contact Our Experts

Our experts are knowledgeable in a wide range of luxury watch brands and collections, with over 150 years of experience in the jewellery and watch industry. We work hard to get your the best prices possible and offer you a quick and safe process.

CALL 0121-288-8280

Our experts have bought a wide range of luxury and collectable watches.


The safety of your Rolex is of utmost importance to us—this is why we work with our insurers and Brinks to insure and transport your luxury watch. Your watch will be opened on camera and you will be notified as soon as it arrives to our valuation centre. We will send your a free and fully insured Royal Mail pack. If you have any questions about our process, contact a member of our team today and we will answer any questions you have!

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WP Diamonds is not an authorised dealer of Rolex or any watch manufacturer. All trademark names, brands, and models mentioned on this website are the sole property of their respective trademark owners. The site, including its owners, operators and developers are not affiliated with nor endorsed by any of the watch manufacturers on the site or any of their subsidiaries.