Sell Your Luxury Watch Online

Luxury watches are about more than telling time. They are sophisticated works of art and craftsmanship. At WP Diamonds, we understand the value of a timepiece by Rolex, Cartier, Breitling, Patek Philippe, among others. Our experts buy over 30 collectable brands. We are here to ensure that you get a fair value in the second hand market and that the process is simple and secure.

Get Your Offer

Sell Your Luxury Watches Online or via Appointment to a Trusted Buyer

How to sell your luxury watch


WP Diamonds is an British Jewelers Association accredited business and we treat our customers and our reputation seriously. We are committed to fair and honest valuations returning you as much money as the second hand market allows.


Our team of experts have a wealth of knowledge on watch market values, current trends and the realities of selling in the second hand market. We are constantly analysing the market and our global reach enables us to provide you with a free evaluation of your watch along with a fair offer.

WP Diamonds only buys genuine and authenticated timepieces. Our experts examine all items to identify counterfeit and stolen watches before making an offer.


We pride ourselves on delivering a fast and efficient service. Once you send your watch to us, you will receive your firm offer within 24 hours. If you accept our offer, we will transfer your money to your bank account within 24 hours.


We send you a pre-paid, fully insured Royal Mail Special Delivery pack that allows for secure shipping. You can rest assured that your watch is in safe hands and will be returned to you at free of charge if you choose not to accept our offer. We also offer appointments in Birmingham and London if you would prefer to meet one of our experts and get an instant offer on your watch.

Watches We Buy


Rolex is the leading name in luxury wristwatches and is consistently associated with quality workmanship, quality and collectability. Some of the most prominent athletes choosing to wear Rolex, including Tiger Woods, Roger Federer and Lindsey Vonn. Rolex’s are always in high demand and as such, command one of the best re-sale values around.

Patek Philippe

With a strong resale price, Patek Philippe stands out as the epitome of Swiss watch making excellence and is one of the most prestigious luxury watches. Popular models include the Nautilus and the Calatrava, created in 1932, a classically elegant signature Patek piece.


Synonymous with high-end luxury since 1847, Cartier popularized wristwatches throughout the world by creating the Santos wristwatch in response to a complaint by Brazilian aviation pioneer Alberto Santos-Dumont who struggled using his pocket watch in flight. Cartier embodies style, accuracy and bold aesthetics and as such, maintains a high re-sale value.


Omega is a Swiss luxury watch manufacturer with an extensive history of accomplishments including: 1) First watch on the moon: Omega is NASA’s watch of choice, 2) Official timekeeping device of the Olympic Games since 1932, 3) Notable Omega wearers have included: James Bond, JF Kennedy and Prince William.


You can rest assured that you will achieve an excellent resale price with any Breitling timepiece. Breitling is a leading designer watch manufacturer and a specialist of technical watches, with lines inspired by aviation and divers. 100% Swiss made and COSC tested and approved, Breitling continues to create outstanding sports timepieces renowned for durability.

Jaeger LeCoultre

With a string of inventions to its name, Jaeger Lecoultre not only has a high resale price but also manufactures some of the most complicated watches in the world. The Reverso, manufactured in 1931, remains to this day one of the most popular lines with a unique swivel case to withstand shocks on the polo field.



A major player in watchmaking history, IWC fetches one of the highest resale prices and is one of the most popular Swiss watch brands since 1868. Its infamous Pilot watch, elegant and luxurious, is one of the most sought out men’s watches in the world.



Other Brands We Buy

Should you have a watch that does not appear on this list and that you believe may be of interest to us, please email us at or call us during our regular business hours at 0121-288-8280 to speak with one of our specialists. We also offer appointments in Birmingham and London if you would prefer to meet one of our experts and get an instant offer to sell.

A Lange & Shone
Audemar Piguet
Baume & Mercier
Bell & Ross
Franck Muller
Gerard Perraguax
Jacob & Co
Jacquet Droz
Maurice Lacroix
Roger Dubois
Ulysee Nardin
Vacheron Constantin

About WP Diamonds

With offices across Europe and the USA, WP Diamonds knows the global watch market. As a division of largest recycled diamond, jewellery and watch buyers in the world, we can offer more money for your luxury wristwatch than a jewellery shop or pawnbroker.

Learn More About Us

We buy a diverse range of luxury watches from around the world.

How It Works

We provide a professional service for you to sell your collectable watch. We want to give you the most accurate price and make sure that we insure your watch for the right amount, so we ask that you fill out an initial valuation form. Don’t worry, if things don’t work out, we will send your watch back to you free of charge.

Learn More


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items fully insured
via Royal Mail at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours

Contact Our Experts

With over 150 years of experience in the jewellery and watch industry, we are experts in watch appraisal across a wide range of brands. Our process is unique and ensures that you get the best price for your watch in as little time as possible.

CALL 0121-288-8280

Our experts have bought and sold jewellery and watches from across the globe.