Who is WP Diamonds? is the consumer website of White Pine Trading LLC, a leading buyer of consumer-recycled diamonds. Find us at We are proud members of the British Jewellers Association. We buy tens of thousands of carats of diamonds each year.

Is it really safe?

Customer concerns over sending valuable and sometimes sentimental items is perfectly legitimate. We have considered all the necessary operational issues such as insurance and postal services to ensure a professional secure service. We use a highly secure Royal Mail service and it is incredibly rare that we experience any delays using the service, ensuring your items arrive safely in a timely manner.

When will I get paid?

We will transfer the money to your bank account the same day. It should be available in 24 hours.

What secondhand diamonds do you buy?

We will buy almost all diamonds over 0.5ct, no matter the shape, colour or clarity. Please bear in mind though, that color enhanced or treated diamonds (laser drilled, fracture filled, etc.) carry little value relative to a natural diamond. We also buy branded jewellery and luxury watches.

How much can I get for my diamond or diamond ring?

This is the most frequently asked question from our clients when selling their diamond jewellery. The value of a diamond is primarily determined by:

CARAT: The weight of the diamond
COLOUR: A wide ranging scale of colours affect prices
CLARITY: The clearer the diamond the more expensive it is
SHAPE: Round diamonds are worth more money than fancy shapes such as Princess or Emerald cuts for example
CUT: How well your diamond reflects light and sparkles

To determine how much your diamond is worth we need to see the diamond and expertly determine all of these factors. Our team has accumulated over 150 years accumulate valuation experience and is second to none in the second hand industry. Call us on 0121-288-8280 to discuss your diamond and we will advise you over the phone.

Do you purchase the gold or platinum my diamond is set in?

Yes. We will pay you an extremely competitive price for the gold / platinum and it will be included in our offer to you.

Will you take the diamond out of my ring?

We rarely need to take stones out of their settings to grade diamonds. If we do we will obtain your permission and we will NEVER remove a stone without this.  We also try to give you an price scenarios so you know if it’s worth us removing the stone. All diamonds will be returned to their settings by highly trained jewelleers if we need to return your stone.

What if I don’t know what kind of diamond I have?

If you have a grading certificate or appraisal or even the original receipt from the jeweller, it may contain some useful information. Alternatively, send it or bring it in to us for valuation. Just call us on 0121-288-8280 if you are in this situation.

Do you purchase jewellery without diamonds?

Yes. We purchase Tiffany, Cartier and David Yurman jewellery in volume and have a specialist jewellery department.


We urge all WP Diamonds customers to familiarize themselves with our organisation before doing business with us. This will provide you with the peace of mind you need. Our webpage that specifically outlines our business credentials.

Contact Us With Further Questions

We may not have answered all of your question here so please feel free to call or email us with more. We understand that selling your items may be difficult and we are here to help.

CALL 0121-288-8280

Our experts have bought and sold diamonds throughout the 5 continents.