Our Process: Sell diamonds, jewelry and watches online

We are one of the world’s largest diamond buyers. If you are looking to sell online or via appointment, WP Diamonds can provide with fair and accurate pricing. We provide free shipping and insurance for you to send in your rings, necklaces and watches for fast payment. We also provide appointments in Birmingham and London.

Watch our Process


When you sell diamonds online to WP Diamonds you can get a much more accurate Initial Valuation by filling out the valuation form in as much detail as possible. To do this click GET YOUR OFFER above. When you submit the form our team in the New York will get to work immediately handling your enquiry.

STEP 2 - Receive your initial valuation by phone or email

WP Diamonds will get in contact with you shortly after you complete the form on the site to provide an Initial Valuation. The valuation will be based on the information you have provided. We might need to ask you some more questions via phone or email to provide a more precise number on your diamond items.

STEP 3 - Ship us your items fully insured via Royal Mail at no charge to you

WP diamonds will provide you with free shipping and free insurance so you can send your items to our valuation centre to obtain a full Expert Valuation. You will be issued a Royal Mail Special Delivery pack to send your items into us. You will need to locate your nearest post office and take your items to be shipped. You will receive full instructions on how to package your items for the maximum security and peace of mind. Remember you can send from anywhere in the UK. We will provide you with full instructions but for more details on Royal Mail branch locations, tracking your items and shipping do’s and dont’s visit here.

Step 4 - A member of our team will contact you with a full valuation and offer

Our team of experts have accumulated over 150 years of diamond valuation experience. They will inspect your items in detail and will be able to provide you with the best possible price for your rings, jewellery or loose diamonds. They take into account a range of factors in giving a valuation of diamonds. 

step 5 - If you accept our offer, payment can be received within 24 hours

We will contact you as soon as your expert valuation is completed. Having a team of highly experienced valuers means you will always get the most accurate price possible. The prices we give reflect the current market for second hand diamonds. We change our prices more frequently than anyone else and having traded over £50 million of diamonds in 2014 we are at the leading edge of the industry.

As soon as you have accepted our valuation we will set the wheels in motion and transfer the money to you as soon as possible via bank transfer or send a check express mail. If you choose bank transfer we guarantee to have the money in your account within 24 hours.


That’s why we use our insurers
and Brinks to transport your diamonds. We provide
you with a free, fully insured FedEx overnight label
and open your packages on video to make sure that
your diamonds, and you, are protected.

Learn More

contact our experts

With over 150 years of experience in the diamond, luxury watch and jewellery industry, we are experts in diamond appraisal, metal assessment, and market assessment. Our process is unique and ensures that you get the best price for your diamonds, watches or jewellery in as little time as possible.

CALL 0121-288-8280

Our experts have bought and sold diamonds throughout the 5 continents.