Watch Articles

Luxury Watch Brand Pronunciation

December 17, 2019 - Watch Articles
IMAGE
Whether you’re new to the world of luxury watches or a longtime collector, chances are you’ve been tripped up by luxury watch brand pronunciation. (And if you have, rest assured that you are not alone.) With so many luxury watches being designed and manufactured in Switzerland, a country with three official languages, it’s hard to know whether you’re supposed to be using French, German, Italian pronunciation—or something else entirely. 

Get answers to these questions:

 

LUXURY WATCH BRAND PRONUNCIATION

 

A. Lange & Sohne — [AY Lan-ge und Zhuh-ne]  If you really want to show off, pronounce that ampersand as “und” to show you know it’s German, because this is Uhrmacherkunst at its best: based in the legendary watchmaking village of Glashütte in Saxony.

Audemars Piguet — [Awe-de-mahr PEE-gay] This family-run firm is based in the Joux Valley, a French-speaking section of Switzerland. 

Baume & Mercier — [Bom aye mare-see-aye] This Geneva-based brand follows the French pronunciation, so remember that the ampersand stands in for the French “et.” 

Bovet — [Boo-vay] Named for its Fleurier-born founder, who learned his trade in the French-speaking Val-de-Travers section of Switzerland. 

Breitling — [Bright-ling] That was easy, wasn’t it?

Bremont — [BRAY-mon] It may be a British company founded by two brothers whose last name is English, but the pronunciation is pure French.  

Blancpain — [Blahn-peh]  Pronounced the French way because it’s based in Switzerland’s French-speaking Joux Valley. 

Buccellati — [Bow-sel-la-tee] As Italian as the Teatro alla Scala. 

Bulgari — [Bul-ge-ree] You’ll also see it spelled “Bvlgari” in imitation of ancient Roman script—but it’s still pronounced the same way. 

Cartier — [Kar-tee-ay] Founded in Paris and pronounced accordingly. 

Chaumet — [Shaw-may] Founded in Paris and pronounced accordingly.

Chopard — [Sho-parr] Swiss watchmaker, French pronunciation. 

De Grisogono — [Dee Greez-o-go-no] The Swiss maison founded by an Italian of Lebanese heritage. 

Franck Muller — [Frahnk Mool-ler] Geneva headquarters, German pronunciation.

Gérald Genta — [Zher-rahld ZHEN-ta] Even if you’re not buying one of his brands, you’ll hear a lot about this legendary Geneva-based watchmaker with the French name who sold his company to Bulgari and then started a new company called Gérald Charles [Zher-rahld Sharl].

Girard-Perregaux — [Jher-arr Pair-a-go]  French pronunciation for this Swiss horologer that dates back to 1791. 

Glashütte — [Glass-hoo-tuh] Named for its location in the Saxon village known as the center of German horology.

H. Moser & Cie — [Mozer aye say] That H. stands for Heinrich, the Schaffhausen-born, 19th-century watchmaker who founded this Swiss firm, so the proper name follows German pronunciation and the remainder of the brand title follows French pronunciation. 

Hublot — [Hew-blow] A Swiss company founded under a French name by an Italian watchmaker.

Jaquet Droz — [Jock-aye DRO] French pronunciation, Swiss company. 

Jaeger-LeCoultre — [Jhe-jher Le Cool-tre] You’ll also hear “Yay-ger” and “Zhay-zher” for the first part of that name. 

Longines — [Lon-gene] French pronunciation, Swiss company. 

Maurice Lacroix — [Mar-reece La-kwa] French pronunciation, Swiss company.

Montblanc — [Mon-blahn] Practice your nasal vowels. 

Officine Panerai — [O-fi-chee-nay Pan-er-aye] Swiss mechanics, Italian aesthetic, and Italian name. 

Parmigiani Fleurier — [Parr-mee-zhe-an-ee Flur-ee-ay] Pronounce the first part with an Italian accent and the second part with a French accent.

Patek Philippe — [Pah-tek Feel-lipe] Luckily, “Calatrava” and “Nautilus” are even easier to say. 

Perrelet — [Pair-re-lay] French pronunciation, Swiss company. 

Piaget — [PEE-a-zhay] French pronunciation, Swiss company. 

Roger Dubuis — [Row-zhay DU-bwee] French pronunciation, Swiss company. 

TAG Heuer — [Tag Houy-er] The first part is easy for English speakers. The second part? Not so much. 

Vacheron Constantin — [Vach-er-on Kon-stan-tan]

Zenith — [Zen-ith] Never “Zeen-ith.” 

 

HOW TO AFFORD A LUXURY WATCH

Now that you have a cheat sheet to luxury watch brand pronunciation, you’re ready to talk watches and start shopping. And the best way to afford a luxury watch is to sell or trade in what you no longer wear. That’s where we come in: As specialist online diamond, jewellery and luxury watch buyers, WP Diamonds makes affording authentic luxury timepieces easy. Sell your luxury jewellery and watches for cash or store credit, with a 10 percent increase when you opt for store credit. 

WP Diamonds makes selling jewellery easy

With us, selling your diamonds, jewellery, and watches is easy. Simply fill out our online form and follow its information prompts to receive a price quote from one of our experts. Whether you prefer to sell from the comfort of your own home or make an appointment at our offices in Birmingham, London, New York or Hong Kong, our service is always simple, fast, secure—and free. You can feel confident in our trust guarantee and hundreds of positive customer reviews.

Click the button below to find out how much you can earn. 

HOW TO UPGRADE—OR ADD TO—YOUR WATCH COLLECTION

Established in 2012, WP Diamonds was created as the modern and professional alternative to traditional watch buyers. Some companies haggle. Some take advantage of a customer’s enthusiasm or lack of expertise. Others quote prices without mentioning that when they’re selling your luxury watch they also charge for insurance, a seller’s premium, commissions, or servicing the watch. We wanted to change that.

With offices in Birmingham, London, New York and Hong Kong as well as the option to sell online, our free service is focused on speed, convenience, customer service, and giving you the best possible price. We pride ourselves on offering a streamlined and hassle-free way to sell luxury watches in the UK: no high pressure sales tactics, no fees or commissions deducted, no haggling. Just our best prices upfront and no obligation to sell. We buy your watch directly, meaning that the entire process can take as little as 48 hours from inquiry to payment. That’s how we earned so many loyal customers. (Read our hundreds of positive reviews for yourself.) 

The ease of selling to WP Diamonds

No one knows the UK luxury watch market better than WP Diamonds. Every day, our industry veterans evaluate vintage and contemporary watches from best-of-the-best brands Breitling, Cartier, IWC, Jaeger LeCoultre, Omega, Patek Philippe, Rolex, and other top brands. We’re members of the UK’s National Association of Jewellers and use a highly secure Royal Mail service with a record of trustworthy, on-time delivery. We work with hundreds of customers on a daily basis, in the UK and internationally.

Our most popular selling option allows you to fill in our online form describing your watch and send in your timepiece from the comfort of your home. Once we receive your information, a dedicated client specialist will contact you by telephone with a price quote. Then, if you decide to proceed, we offer a free, fully insured, shipping service. When your watch arrives at our office it will be opened on camera and you will be notified of its arrival. Once evaluated by our experts, we will contact you with your final offer and detailed explanation of how we priced your watch. Once you accept the offer, we then get you paid. If you decide not to accept our offer and would rather have your watch returned, we will ship it back to you for free through the same insured shipping service—at no expense to you. 

As a second option, you can make an appointment for an in-person visit to our offices in Birmingham or London, where you’ll speak to one of our watch specialists directly and hear our offer right away. 

WHERE TO BUY A LUXURY WATCH

Better still, eliminate the stress of snooty salespeople and luxury watch brand pronunciation and just buy online. Whether you want one of those beautiful-but-tricky-to-pronounce brands like  Girard-Perregaux or A. Lange & Sohne or easier-to-pronounce brands like Rolex, Tudor, or Bell & Ross, you’ll find it on our sister site, Gemma by WP Diamonds, which carries a large selection of authenticated, accurately described, pre-owned watches that range from the never-worn to vintage collectibles. 


What To Do Next

Related Articles
IMAGE

Watches are more than just a device for telling time, they are fashion statements, status symbols and multifunctional tools. Time telling devices have come a long way from simple sundials, heaty grandfather clo...


IMAGE

If you are a first time luxury watch seller you have likely asked yourself “how much is my watch worth?”. Learning what affects the value of your timepiece will help you set your resell expectations. There ...


IMAGE

Lovers of luxury watches are ready to pay a premium on timepieces that are horological masterpieces. Remarkable craftsmanship, high quality materials and illustrious brand reputations all add to the value and p...


IMAGE

Are you ready to sell your luxury watch online in the UK and not sure how to start? Selling high value items such as luxury watches can feel daunting for a first time seller. However, when you work with the rig...



We guarantee the safety, security, and privacy of your valuables

We're Proudly Accredited By

Better Business Bureau Logo
  • NPA Logo
  • JVC Logo
  • Better Business Bureau Logo
  • Jewelers Board of Trade Logo
  • NAJ Logo