Sell Your Branded Jewellery in the UK

We understand brand equity as an invaluable asset and recognise the market’s strong demand for luxury jewellery. With years of experience, our established Jewellery Division has acquired a unique ability to evaluate fine designer pieces. From stately Cartier, to iconic David Yurman and classic Tiffany items, we buy from our customers online or personally through appointments at our Birmingham and London offices. Get the most for your designer jewellery.

Get Your Offer

Sell Branded Jewellery Online - Trusted Jewellery Buyer

Jewellery We Buy

Van Cleef & Arpels




Harry Winston


Watch How to sell branded jewellery

Why Sell With Us

WP Diamonds is a faster and safer way to get the best prices for your luxury jewellery. Our experts are knowledgeable about the branded goods market and are well equipped to value your designer jewellery.

Brand Benefits

Designer jewellery brands invest heavily in excellent branding and marketing, creating a recognisable name for years to come. The best brands retain their value better than ordinary jewellery, making for a better return to you when selling.

Speed of Service

WP Diamonds takes the stress out of selling valuable items by making our process as simple as possible. Whether you send your designer jewellery to us via our secure shipping service or by appointment at our Birmingham and London offices, you will receive your money within 24 hours of accepting our offer.

How Much Will I Receive?

We will research the second hand market for each individual piece and return as much money to you as possible. Typically, you can expect to receive anything from 25%- 45% of what you paid for your item at retail.

How It Works

Just like your designer jewellery, our process is unique. We want to give you the most accurate price and make sure that we insure your jewellery for the right amount, so we ask that you fill out an initial valuation form. Don’t worry, it’s easy. And if things don’t work out, we send your items back to you free of charge.


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items fully insured
via Royal Mail at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours

Watch Our Process


Contact Our Experts

With over 150 years of combined experience in the diamond and jewellery industry, we are experts in diamond appraisal, metal assessment, and market assessment. Our process is unique and ensures that you get the best price for your diamonds or jewellery as quickly as possible.

CALL 0121-288-8280

Our experts have bought and sold designer jewellery across the globe.