About WP Diamonds

With offices all around the world, WP Diamonds knows the UK and global
diamond markets. As a division of the largest recycled diamond buyer in
the US and Europe, we can offer more money for your diamonds,
jewellery, and watches than a jewellery shop or pawnbroker.

About Us

We are the UK's number one buyer of recycled diamonds.

Watch our Process

Watch our process below to see what it’s like to sell to us, 
from packing your jewellery to how we get you the best price.

How it Works

Just like your diamonds, our process is unique. We want to give
you the most accurate price and make sure that we insure your
items for the right amount, so we ask that you fill out an initial
valuation form. Don’t worry, it’s easy. And if things don’t work
out, we send your items back to you free of charge.


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items insured
via Royal Mail at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours


With over 150 years of experience in the diamond, jewellery and watch industry, our experts specialise in evaluations and market assessments.
Our process is unique and ensures that you get the best price for your
diamonds or jewellery in as little time as possible.

CALL 0121-288-8280

Our experts have bought and sold around the world.

Sell Your Diamonds and Jewellery Like An Expert

Read our guides on the USA site to learn more about selling your diamonds and jewellery online.

Diamond Selling Guides

Diamond selling guides

  • Learn the value of a diamond certificate
  • Learn the step by step valuation process
  • Become an expert on industry terms

There's more than just the four C's when it comes to
valuating diamonds. Learn the in's and out's of the
valuation process and what you need to know before
selling your diamonds.

Read the Guide

Jewelry Selling Guide

Jewelry selling guides

  • What the experts say about jewelry appraisals
  • A real WP Diamonds customer tells their story
  • Learn how valuators know how much your jewelry is really worth

When selling diamond jewelry, appraisals can make
all the difference. Learn to think like an industry
insider and get the best value for your jewelry.

Read the Guide

We answer over 4,000 customer enquiries monthly. Arm yourself with everything you need to know before you start selling.

Your security is important to us

That’s why we use our insurers
and Brinks as logistics providers. We provide
you with a free, fully insured Royal Mail pack
and open your packages on video to make sure that
your items, and you, are protected.

Insurance And Delivery

Selling Diamonds, Jewellery And Watches Is Simple

Releasing valuable cash to meet any requirements that you might have can be difficult. Selling diamonds is an easy and profitable solution to financial problems. Funds can be released quickly and simply without the need to take out loans against your items or resort to high priced short term finance such as payday loans. High interest rates of businesses such as these can be problematic but selling your diamond items at great prices avoids interest payments, the possibility of missing loan payments and getting into debt. 

You can sell diamond items of all kind to WP Diamonds from the most expensive engagement rings to the smallest diamond jewellery. As diamond ring buyer specialists, we value all diamonds and can find a home for any diamond. 

Giving you an excellent price for the gold, platinum or silver that your diamonds are set in is importan. Combined with the diamond price, you will get a much a better deal than you would obtain from gold buyers. We know diamonds better than anyone and WP Diamonds is the place to sell diamonds.

People ask ‘where can I get the best price for my diamond ring or jewellery’, ‘where can I sell a diamond ring or jewellery’, ‘where can I sell my diamond ring for the most money’ or ‘how much can I get for my diamond ring’. We talk our customers through the process, show them that our prices are market leading and our initial evaluations are as accurate as possible. 

We have also made the process of getting your money as simple as possible, all you need to do is use the prepaid secure pack from the Royal Mail that we send. Just post the items to us FREE of charge with FREE insurance. Then we will do the rest, giving you a FREE expert valuation from our experienced team.

We won’t give you a false initial evaluation and a poor final evaluation making it hard for you to get your items back. Security and trust are at the heart of our company. We buy diamonds professionally, trading over £50m last year. We know the market prices for second hand diamonds better than anyone and look forward to being of service to you.


Reviews from our Customers

See more Google reviews

White Pine Diamonds LLC
Rated 5/5 based on 3 reviews