About WP Diamonds

With offices all around the world, WP Diamonds knows the UK and global diamond markets. As a division of one of the largest diamond, jewelry and watch buyers in the US and Europe, we can offer more money for your items than a jewellery shop or pawnbroker.

About Us

We are the UK's preeminent buyer of pre-owned items

Watch our Process

Watch our process below to see what it’s like to sell to us, 
from packing your jewellery to how we get you the best price.

How it Works

The process at WP Diamonds is unique. We want to give you the most accurate price and make sure that we insure your items for the right amount, so we ask that you fill out an initial valuation form. Don’t worry, it’s easy. And if things don’t work out, we send your items back to you free of charge.


Complete our online
valuation form


Receive your initial valuation
by phone or email


Ship us your items insured
via Royal Mail at no charge
or make an appointment


A member of our team will
contact you with a full
valuation and offer


If you accept, payment can be
received within 24 hours


With over 150 years of experience in the diamond, jewellery and watch industry, our experts specialise in evaluations and market assessments. Our process is unique and ensures that you get the best price for your diamonds, jewellery or watches in as little time as possible.

CALL 0121-288-8280

Our experts have bought and sold around the world.

Sell Your Diamonds and Jewellery Like An Expert

Read our guides on the USA site to learn more about selling your diamonds and jewellery online.

Diamond Selling Guides

Diamond selling guides

  • Learn the value of a diamond certificate
  • Learn the step by step valuation process
  • Become an expert on industry terms

There's more than just the four C's when it comes to
valuating diamonds. Learn the in's and out's of the
valuation process and what you need to know before
selling your diamonds.

Read the Guide

Jewelry Selling Guide

Jewelry selling guides

  • What the experts say about jewelry appraisals
  • A real WP Diamonds customer tells their story
  • Learn how valuators know how much your jewelry is really worth

When selling diamond jewelry, appraisals can make
all the difference. Learn to think like an industry
insider and get the best value for your jewelry.

Read the Guide

Watches Selling Guides

A guide to understanding luxury watches

  • Learn what impacts resale value
  • Learn why watches are so expensive
  • Understand the vintage and modern markets

Selling luxury watches successfully can be a new experience for many. Before you sell empower yourself with the information from our guides.

Read the Guide

We answer over 4,000 customer enquiries monthly. Arm yourself with everything you need to know before you start selling.

Your security is important to us

We value the safety of your jewellery. That’s why we use our insurers and Brinks as logistics providers. We provide you with a free, fully insured Royal Mail pack and open your packages on video to make sure that your items, and you, are protected.

Insurance And Delivery

Selling Diamonds, Jewellery And Watches Is Simple

Releasing valuable cash to meet any requirements that you might have can be difficult. Selling diamonds, jewellery and watches is an easy and profitable solution to financial problems. Funds can be released quickly and simply without the need to take out loans against your items or resort to high priced short term finance such as payday loans. High interest rates of businesses such as these can be problematic but selling your diamond items at great prices avoids interest payments, the possibility of missing loan payments and getting into debt. 

You can sell diamond items of all kind to WP Diamonds from the most expensive engagement rings to the smallest diamond jewellery. As diamond ring buyer specialists, we value all diamonds and can find a home for any diamond. We purchase branded jewellery, from brands such as Tiffany and Cartier and all luxury watch brands. 

Giving you an excellent price for the gold, platinum or silver that your diamonds are set in is important. Combined with the diamond price, you will get a much a better deal than you would obtain from gold buyers. We know diamonds better than anyone and WP Diamonds is the place to sell diamonds.

People ask ‘where can I get the best price for my diamond ring or jewellery’, ‘where can I sell a diamond ring or jewellery’, ‘where can I sell my diamond ring for the most money’ or ‘how much can I get for my diamond ring’. We talk our customers through the process, show them that our prices are market leading and our initial evaluations are as accurate as possible. 

We have also made the process of getting your money as simple as possible, all you need to do is use the prepaid secure pack from the Royal Mail that we send. Just post the items to us FREE of charge with FREE insurance. Then we will do the rest, giving you a FREE expert valuation from our experienced team.

We won’t give you a false initial evaluation and a poor final evaluation making it hard for you to get your items back. Security and trust are at the heart of our company. We buy diamonds professionally, trading over £50m last year. We know the market prices for second hand diamonds better than anyone and look forward to being of service to you.


Reviews from our Customers

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Disclaimer: WP Diamonds is not an authorized dealer of Rolex or any watch or jewellery manufacturer. All trademark names, brands and models mentioned on this website are the sole property of their respective trademark owners. The site, including its owners, operators and developers are not affiliated with nor endorsed by any of the watch or jewellery manufacturers on the site or any of their subsidiaries.